BeautyFit Australia Case Study

Pink Aprons

PinkAprons is a food-tech platform that empowers home chefs, especially women, to turn their culinary skills into thriving businesses. Founded in 2020, PinkAprons connects customers with FSSAI-certified chefs offering fresh, home-cooked meals across Pune. With over 100,000 meals served and a growing chef community, PinkAprons is redefining homemade food delivery with a focus on quality, authenticity, and empowerment.

Result Generated

• Campaign:                           Facebook website conversion, Retargeting
• Geo Location:                     Pune, India
• Total Budget Spent:          INR 6,266.00
• Total Product Sales:          63
  
• ROAS:                                     230%
• CPA:                                        INR 99.00
• Conversion Value:              INR 14,486.00

Objectives:

The primary objective was to drive conversions and enhance local brand visibility for PinkAprons by targeting working professionals and households in Pune (India) seeking affordable, home-cooked tiffin services. Through strategic Facebook conversion ads, we aimed to attract high-intent users, increase meal plan sign-ups, and generate consistent order volume. The campaign delivered strong results, leading to a notable rise in customer acquisition, improved engagement, and growth in local market presence.

Project Challenges: 

The key challenge in this campaign was two-fold: first, to effectively reach and engage housewives offering tiffin services and onboard them onto the PinkAprons platform; second, to accurately target potential customers actively seeking affordable, home-cooked tiffin meals in Pune. Navigating both supply and demand sides in a highly localized market required precise audience targeting, compelling messaging, and continuous campaign refinement to generate quality leads and conversions.

Activities Performed:

• Created and set up Facebook Ads account from scratch

• Installed and configured Facebook Pixel for conversion tracking

• Conducted detailed audience research and segmentation for home chefs and customers

• Developed targeted conversion campaigns focused on tiffin service sign-ups

• Designed and tested multiple ad creatives including images, carousels, and videos

• Executed A/B testing to identify top-performing ads and audiences

• Continuously monitored and optimized campaigns to reduce CPA and increase conversions

• Provided regular performance reports with actionable insights to the client

Result Generated:

• Campaign:                           Facebook website conversion, Retargeting
• Geo Location:                     Pune, India
• Total Budget Spent:          INR 6,266.00
• Total Product Sales:          63
  
• ROAS:                                     230%
• CPA:                                        INR 99.00
• Conversion Value:              INR 14,486.00